News

An extrait de parfum (also called perfume extract or simply parfum) is the highest concentration of fragrance oils available in a commercial perfume — typically between 20% and 40%.

Salum Parfums is the niche house that bets everything on concentration. Extraits at full potency — Caviar Rose, Strawberry Pool, and why the brand's philosophy of 'less but more' changes how you think about fragrance.