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Protecting a niche perfume collection is not excessive care — it is basic preservation of something valuable. Learn How To Preserve it

Every fragrance changes over time on your skin. The perfume you smell on first spray is not the same perfume you'll be wearing four hours later. Understanding how notes work transforms how you experience and choose fragrance — and explains why sampling on your own skin is the only reliable way to know if a niche perfume is right for you.

Niche perfumery refers to fragrances created by independent houses that prioritise artistic expression, raw material quality and olfactory originality over mass appeal.

An extrait de parfum (also called perfume extract or simply parfum) is the highest concentration of fragrance oils available in a commercial perfume — typically between 20% and 40%.